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A Different Approach

Years of studying the investment industry have led us to believe that investors aren’t always well served by the standard ways of doing business.  We don’t try to be different for the sake of being different; we do so because we think our approach makes sense for you.

Here are some examples:

what they do

what we do

Advisors often try to project confidence and competence by authoritatively answering every question. We readily admit the things we don’t know, which helps prevent damaging errors from misplaced overconfidence.
Many market participants seek to make predictions to provide stories for the media and enhance their reputations. We don’t make predictions.  We try to assess the probabilities of the range of market events in order to build effective investment solutions for our clients.
Advisors are often focused primarily on the sales process, since new accounts and more assets under management lead to higher revenues. We are investment specialists and define success as meeting the needs of our clients.  We don’t ask for more business from them or their friends.
Popular products and ideas are often taken to extremes, since “hot” items are easiest to sell. We never embrace an investment because it happens to be popular today.
While many say they don’t rely heavily on past performance when selecting investments, it is the driving factor in most decisions. We look forward rather than backward, asking how likely it is for performance to be superior in the future.
Risk is thought of as narrowly as statistical volatility. We think that there are many types of risk to consider and realize that each client has different exposures and sensitivities to the risks of the investment markets.

next: how we are compensated